Cancel Disney+ and Pirate My Show”: Creator Rebels as CEO Bob Iger Pushes AI-Generated Content
Disney CEO Bob Iger is causing a stir with AI plans for Disney+. Dana Terrace, creator of The Owl House, calls for a boycott and encourages her fans to pirate her own show.
Disney creator rebels against AI plans
Disney CEO Bob Iger announced last week during the quarterly results announcement that Disney+ would like to offer AI-generated user-created content in the future. The technology should offer users “a much more intense experience” and enable them to “create and consume their own content – mainly short formats”. However, the project is encountering considerable resistance from the creative industry. Dana Terrace, creator of the popular Disney series “The Owl House,” responded to the announcement with sharp criticism. In an X-Post she asked her followers: “Cancel Disney+. Copy Owl House. I don’t care.
Fuck generative AI.” The tweet quickly reached several million views and collected 220,000 likes and 39,000 retweets (via ScreenRant). In subsequent posts, Terrace argues that “ordinary people can already make films” and that “every director, showrunner, artist, and filmmaker I know are ordinary people who pick up pens and stylus pens every day with limited resources.” This illustrates her belief that creative work requires human skills and passion. “The Owl House” ran from 2020 to 2023 and tells the story of teenager Luz Noceda, who ends up in a magical world. The series was praised for its complex character developments, but had to end after three seasons.
Controversial business strategy
The AI announcement joins a series of controversies for Disney, including subscription price increases. Critics fear that user-generated content based on Disney characters could leave original creators without compensation, raising questions about copyright and fair compensation. Iger hinted that Disney is already in discussions with AI companies to allow subscribers to create their own programs featuring Disney characters.
He emphasized that the company is careful not to violate any copyrights – an assurance that many creative people view with skepticism. The animation industry has been struggling with the effects of AI technologies for months. Many studios are experimenting with AI-powered workflows, causing artists to worry about job losses and devaluation of craft skills. Terrace’s reaction reflects the frustration of many creatives who feel let down by their employers.
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