Successful email marketing: How can AI improve ROI?

If you were to ask worldwide businesses what their favorite way of communication is, most of them will say email. Emails represent one of the safest and easiest ways to communicate in the business arena, both with employees, customers, and other suppliers or providers. The best feature of emails is that everyone uses them, which means they can deliver a good ROI (Return on Investment).

Email marketing occupies a great part of digital marketing, and this technology can improve even more now with the integration of AI into email marketing. With the help of AI, businesses can better benefit from more efficient emails, personalized content, and offer a better customer experience.

A successful email marketing campaign can improve a business’s bottom line, especially since email marketing is a relatively inexpensive marketing tool compared to others. Because of this, companies can have an increased revenue.

In this article, we will explore more about the integration of AI in email marketing and how it can improve it. Keep reading to learn more.

Personalized email content

One of the best benefits of bringing AI into email marketing is offering a personalized experience to customers, which can improve their satisfaction. When individuals receive customized email content, they feel more valued and believe that a business is genuinely thinking about them, resulting in a better overall experience. Businesses that want to start taking advantage of personalized email content should segment their customers based on demographics, customer behavior, and other essential information about them.

There are already renowned companies that are leveraging AI in their email marketing, such as Amazon. With the help of AI, Amazon is collecting essential customer data, such as purchasing habits, search history, and shopping behavior. Then, with this data, Amazon is able to provide personalized product recommendations.

With the help of these personalized product recommendations, companies will truly have a successful email marketing campaign, which will also be associated with a better ROI.

Create emails that convert

As AI is identifying shortcomings, this also means that businesses can create emails that convert. To truly take advantage of this, it is better to consider an email marketing platform, as its specialists know how to create emails that convert. Many platforms of this type have understood the need for AI in email marketing, as this technology can speed the creation of emails, and it can develop amazing campaigns, where customers click on emails.

An AI email marketing platform will also help in creating a community with the help of newsletters, driving more sales, fostering trust, and building better brand awareness.

Integrate automation

Automation can also be integrated with the help of AI. Automation can really improve the email marketing strategies, as it can send email triggers, and in this way, it makes customers continue to shop. For example, businesses can set up these triggers in case of cart abandonment to remind individuals of their purchasing desires, which can increase the customer retention rate.

One successful example of this strategy is Zalando, which has integrated an abandoned cart email trigger system. With this approach, Zalando sends automated emails to the customers who have added different products to their carts, but haven’t finished their purchase. Sometimes, customers will also receive a personalized discount code, encouraging them to complete their purchase. This can truly improve ROI and help businesses have truly successful email marketing campaigns.

AI in automated segmentation

AI in email marketing can facilitate automated segmentation, as machine learning algorithms analyze customer data automatically. Then, with the help of automation, they can also send emails to different groups that are created based on browsing behavior, purchase history, and demographics. This improves relevance and makes email campaign strategies more relevant. Plus, it is also an effective practice to analyze the results from the email campaign marketing to see which segments have worked the best with the types of messages sent.

Help with the visuals

AI in email marketing won’t only improve what is written in an email, but also the way the email looks. Visuals are as important as the message conveyed, and a well-designed email can capture attention and increase customer interest. This is why it is a great idea to pay attention to this factor, and even consider AI, which helps in the creation of visuals. AI can generate images that align with the content of an email and add other attachments, such as GIFs or videos, to improve email conversion rates.

Send emails at the right time

The time when an email is sent also matters greatly, and will have a direct impact on the success of the recipient reading and opening the email. Although time may seem like a minor detail, it can make all the difference in the world.

AI can significantly assist in this regard, particularly through customer behavior analysis, which provides a deeper understanding of the optimal moment to send an email by examining past interactions.

Harness feedback

Feedback is also an essential way to improve the services and products of a business. Therefore, companies should always provide customers with the opportunity to share their experiences. Unfortunately, without a good infrastructure in place, it can be challenging to achieve this. This is why it is a better solution to look for alternatives that simplify things, and AI can help by sending surveys or asking for direct feedback.

Then, AI can also organize the feedback and offer businesses the data they need to improve.

Last remarks

AI has the power to revolutionize many areas, including email marketing. One of the best advantages of integrating AI into email marketing is improving ROI and creating personalized campaigns that even the most picky customers will appreciate. Additionally, AI can automate email sending and streamline the repetitive tasks associated with email marketing.