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Amazon Launches Fire Max 11 Tablet

The 11-inch Amazon Fire Max 11 is advertised as a rugged tablet with an octa-core processor, 14-hour battery life, and 2-in-1 aspirations. Sales in Europe should start in mid-June at prices from 270 euros but with the restrictions typical of Amazon.

In addition to the well-known Fire HD models, the new tablet is the second “Max” product in Amazon’s hardware portfolio. As with the Fire TV Stick 4K Max, the name not only stands for the flagship but also for the integration of the contemporary wireless standard Wi-Fi 6 (WLAN 802.11ax). The online retailer focuses primarily on the large display and the strong performance of the Fire Max 11 at first glance.

High-resolution display, MediaTek SoC, and 2-in-1 accessories

A resolution of 2000 x 1200 pixels is offered on 11 inches. However, there is no information on the display technology used (e.g. IPS or OLED). A MediaTek MT8188J with eight cores (2x Cortex A78, 6x Cortex A55) and a clock rate of up to 2.2 GHz and 4 GB of RAM does its work under the hood. The internal flash memory is either 64 GB or 128 GB and can be expanded using a microSD memory card.

In a 7.5-millimeter thin aluminum case, the Amazon Fire Max 11 weighs almost 490 grams and, according to the manufacturer, should have performed significantly better than the Apple iPad 10.9 inch (10th generation) in drop tests. Optionally, Amazon combines the new tablet with a stylus (digitizer) and a keyboard case, to appeal not only to the entertainment and gaming sector but also to office users. In addition, buyers receive the Microsoft 365 single subscription for three months free of charge.

Other key data: 8-megapixel cameras on the front and back, USB-C 2.0, 9-watt power supply, Bluetooth 5.2 with A2DP support, fingerprint sensor in the power button, two microphones, and 14 hours of battery life (charging time approx. 4.2 hours).

With advertising and restrictions

As usual, however, the Amazon-typical peculiarities also apply to the Fire Max 11. The tablet comes with a lock screen advertising ex-factory, which can be deactivated for a surcharge of around 15 euros. In addition, although Google Android is used as the basis, the operating system is limited to its own interface and the Amazon AppStore. Access to Google Play is therefore only possible indirectly.