An Indie Game’s Price Depends on the Weather—A Creative Twist by Draknek & Friends

When it comes to video games, factors like graphics, mechanics, and gameplay often take the spotlight. But let’s not forget the price—an equally crucial factor for a game’s success. An indie developer has taken an innovative approach to pricing by letting the weather dictate the cost of their game. Yes, you read that right. Depending on the temperature, gamers can score a real bargain.

Indie Games vs. AAA Prices

Big-budget AAA games like “God of War,” “Diablo,” or “Call of Duty” typically come with a hefty price tag of around 70 euros, with deluxe editions and early access often exceeding 100 euros. Some experts believe that the release of “GTA 6” might even push standard prices higher. But indie games? They tend to stay far more affordable.

Take A Good Snowman is Hard to Build by Draknek & Friends, for example. This charming puzzle game, where you literally build snowmen (yes, just as it sounds), usually costs around 15 euros on Steam. To celebrate the game’s 10th anniversary, the developers have launched a creative pricing campaign—one that ties the game’s cost to the current weather in London.

How the Weather Affects the Price

Here’s how it works: the game’s price adjusts based on the current temperature in London. At the time of writing, London’s temperature is 6°C. This means players can grab the game for $6 on itch.io. Since platforms like Steam don’t allow such dynamic price changes, this special offer is available exclusively on itch.io.

The ‘temperature price’ is the minimum amount you need to pay, but you’re free to pay more if you’d like to support the developers. Whether you think in Fahrenheit or Kelvin, the studio has clarified in their FAQ that you’re welcome to play along with your preferred measurement system.

Time Your Purchase for Maximum Savings

For those chasing the absolute lowest price, timing is everything. Temperatures in London typically drop to their daily lows between 6 a.m. and 8 a.m., so early birds can snag the best deals. If the temperature hits 0°C or lower, the game becomes completely free. However, if you can afford it, consider throwing in a few extra euros to support these indie developers.

For players who’d rather grab the game on Steam, a discount campaign is running there until March 7. You can get the game for just 3.69 euros.

So, whether you’re a bargain hunter or just love creative marketing, now’s the perfect time to pick up A Good Snowman is Hard to Build. Happy snowman-building!