One of the mediums of communication that most of us are used to is text messaging. Whether you are a seventy-year-old or a ten-year-old, you know everything there is to know about text messaging. In fact, in recent years, text messaging has become the socially accepted way of making communication. Voice calls are being deemed too intrusive!
Business text messaging has always been a preferred medium to establish regular conversations with their customers. However, in recent years, the advent of newer digital communication models has seen many brands move away from humble text messages.
According to leading marketing experts, this is a mistake that brands have ended up making. They point out that text messaging has become a part of our habit-cycle. In other words, blending business engagements through text messaging is something that individuals do not have to go out of their way to absorb and engage with.
In this article, we are going to look at the seven major advantages of business text messaging. Whether you are a small business or a large corporation, you should be interested in the contents of this article.
List of 7 Major Advantages of Business Text Messaging
Businesses are always looking for ways and means to connect with their existing and prospective customers. as a form of communication text messaging is instantaneous. This means that whenever you want to want to connect, you can do so, with the expectation that the customer will be made aware of any offer that as a brand, you want to do.
2. Individual Communication that cab be Personalized-
As a business, you would want to convey to your customers the leading offers and discounts. Text messaging is a highly personalized and one-on-one form of communication. This means that as a business, you can say something to your customer, and they can respond back if they are interested. The gestation period is very low and this helps in making sales.
3. Phenomenally High Open Rate-
Let us try to compare this by taking help from another preferred model of communication- email. Data shows that a business email, on average, has an open rate between 18% to 25%. As against this, business text messaging has an open rate that is more than 90%. A more open rate means more chances of customers reading and absorbing what you have to say.
4. Scalability of Marketing Opportunities-
If you are a business that deals in large volumes of customer data, you would want an affordable, efficient and scalable way to strike communications. Text messaging is a very scalable model of marketing communication that allows you to blast millions of text messages to your customers within a few seconds. This is far more scalable than phone calls or emails.
5. An Affordable and Cost-Efficient Communication Solution-
There is a reason why small businesses love to pursue and engage with text messaging. This is one of the most affordable ways of striking conversations with your entire customer base. Depending on the kind of budget you have, you can always choose a text messaging service provider to help you execute your campaigns. This delivers one of the highest ROIs ever.
6. Timely and Immediate Responses from Customers-
You are offering pathbreaking discounts, you communicate the same on text, the customer sees it, is interested, and communicates back through call or text! Yes, it is as simple as that. One of the major reasons brands pursue business text messaging is because it allows customers a simple and convenient way to put across their interests. They can simply respond to the text itself.
7. Improves Customer Relationship and Support Services-
Customers are always looking at convenience even when registering complaints. Going to their accounts on E-commerce platforms, typing in with the chat assistant, or sending an email is a lot of effort. Brands that are looking to improve their customer support can simply ask customers to drop in complaint texts on messaging. This is simple, straightforward, and does not consume a lot of time.
The Bottom Line Even though newer forms of digital communications have made their way, there is no denying the fact that business text messaging has not lost its charm. It continues to deliver one of the highest ROIs in the industry. Whether it is convenience, affordability, or scalability, the top brands continue to vouch for text messaging over-complicated mediums. If you would like us to address any more doubts or queries on the subject, please let us know in the comments.
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