Discord To Show Ads In Its Mobile App
Discord was a long -relief -free. But in preparation for a desired IPO, the company now wants to generate more income. According to the desktop version, the mobile app will soon receive advertising.
The end of the freedom of advertising on smartphones
The Messaging Service Discord was long known and appreciated by its users for his freedom of advertising. But these times tend to end. After the introduction of advertising in the desktop version in March 2024, the next step is now followed. From June 2025, users of the mobile apps will also see displays for the first time.
The form of advertising called “Video Quests” should initially be carefully introduced and works similarly to advertising in free-to-play cell phone games. The displays appear as a narrow bar on the bottom of the screen and can either be ignored or actively clicked by the users. Only after a conscious click starts an advertising video in full screen size. As a reward for the reputation of advertising, users receive virtual objects such as avatar decorations or in-game items.
Loud The verge People, the expansion of the advertising platform to mobile devices, refers to Peter Sellis as a natural development step. However, the company is aiming to build an authentic and player -oriented advertising platform. Users should also keep a certain amount of control. Because you can choose personalized advertising and hide individual advertising campaigns.
Strategic direction before the IPO
The introduction of mobile advertising falls into a phase of strategic realignment. Because Discord is preparing for an IPO. The company, founded in 2015, was recently assessed at around $ 15 billion (around 13.8 billion euros). So far, the service has been financed mainly through subscriptions and premium functions.
The messaging service currently has more than 500 million registered users worldwide. Discord has established itself as a standard communication platform in the gaming community, especially in the gaming community. The server structure enables users to build and moderate their own communities.
Business model changes
The step towards advertising is reminiscent of the development at Reddit. After the IPO in March 2024, the platform significantly increased its focus on advertising revenue. Reddit was able to report profitability for the first time in October 2024 – the advertising revenues rose by 60 percent in 2024. Similar developments could also follow at Discord after the IPO.
The introduction of advertising marks a turning point for Discord. The service, which has long positioned itself as an ad -free alternative to other social platforms, is now gradually adapting to the business models of the competition. However, the current advertisinggration still appears moderate. It is extremely uncertain whether this will remain the case even after a possible IPO.
