Elon Musk launches streaming app as a competitor to YouTube

X is making losses. In order to make the platform profitable again, Elon Musk wants to convert it into an “everything service”. The first step is now being taken with the release of the X TV app, which users can use to watch all the videos posted on X. X

X releases its own streaming app

Back in March of this year, Elon Musk announced that his company was working on an app for smart TVs that would work similarly to YouTube and would compete with Google’s platform. X TV will allow users to watch all the videos posted on X from the comfort of their sofa. A little less than half a year later, a beta version of the app has now been released.

Musk announced this in a post on his short message platform. X TV is available for several Android TV devices. More specifically, the app is available for download for users of Amazon Fire TV, Google TV and owners of an LG TV.

YouTube clone aims to convince

To use the application, however, you need an account with X, which you must log in with when you start the app. Screenshots of the app, such as the one in Google Play Store show a user interface that is strikingly similar to that of YouTube. The description is as follows:

The X app is the trusted global digital marketplace for everyone, on your TV! Discover a new way to experience the world of X as we bring you unique and engaging content directly to your living room.

The app is free to use, so it does not fall into the same category of measures that introduced paid features on X in the past, including the blue ticks, which are now available for a fee. X TV, on the other hand, relies on advertising to generate revenue.

Musk’s companies with problems

X has been in financial difficulties for some time. In recent months, many advertisers such as IBM have turned their backs on the platform because little to no action is taken against the spread of false information and against discriminatory or politically extreme content.

Elon Musk then publicly insulted the companies. For a similar reason, X was completely blocked in Brazil just last week after the company failed to comply with legal regulations. At the same time, Starlink’s accounts were also frozen.