EU users can now control which Google services can access their data

The users of Google services in the EU are set to observe modifications in data control. We are all aware of the fact that the EU’s Digital Markets Act (DMA) will go into effect on March 6. In order to comply with the new rules and regulations, Google has come forward with a new policy. Reportedly, EU users can now choose which Google services can benefit from the data sharing.

In simple words, users can select the preferred Google services for data access. Users have three options. They can cease data sharing with all the apps, stop access for some selected ones, or none at all. Reportedly, users can unlink the following Google services: search, YouTube, Google Play, Google Shopping, Google Maps, Chrome, and Ad services.

Despite this change, some reservations are still there. According to the company, in situations like completing transactions, meeting legal requirements, or stopping fraud, data sharing is necessary. Google didn’t want everyone to stop sharing their data entirely, despite the adjustments they made. They point out that adding links between your Google services can help personalize your ads and content.

Additionally, you may lose some benefits if you unlink services. For instance, unlinking Chrome, YouTube, and Search won’t provide users with customized recommendations and a Discover feed. Similarly, if a user unlinks Search and Maps, the Search reservations won’t appear in Maps. On the other hand, having limited data access will offer users more control over their data usage.

The DMA’s influence goes beyond the sharing of data. Additionally, it makes it harder for Google to prioritize its own services over those of its rivals, leveling the playing field for them. Google supports the DMA, but other major tech companies like Apple, Meta, and TikTok are suing to overturn its classification.