Search engine

Google Alternative Search Engine Brave Launches New Tracking Free Search

Brave Search

From now on, Brave no longer only wants to focus on the security and privacy of users with its own browser, but also with its own search engine. The Google alternative is now starting with its own search index and without tracking as “Brave Search Beta”.

With more than 32 million monthly active users browser has the Chrome, Edge, and Firefox alternative Brave built a solid trunk of advocates who are now to come up with a new search engine in contact. Brave Search is available as a beta version in your own browser (desktop, Android, iOS) and also at search.brave.com. Brave wants to stay true to his basic principles. According to their own statements, the aim is to offer a search engine with “unsurpassed data protection”.

Avoids user profiling, IP addresses, secret rankings

Brave Search was announced back in March when the company announced the acquisition of Tailcat. Since then, more than 100,000 users have registered to test a preview version, according to their own statements. “Brave Search is the most private search engine in the industry and the only independent search engine that gives users the control and confidence they are looking for in alternatives to big tech,” said Brendan Eich, CEO, and co-founder of Brave.

Brave Search should completely dispense with tracking and profiling users. You also want to reveal the algorithm behind the search engine and improve it together with your own community so that no secret rankings decide the success of websites. To finance the platform, the company is planning both an advertising-supported search with banners and the like, as well as an advertising-free variant for paying users. In the current beta, the “private ads” have been deactivated so far.

However, Brave Search cannot cope with the sometimes extensive inquiries from users entirely on its own. It explains: “Brave Search contains anonymized contributions from the community to improve and refine the results. However, there are types of search queries, as well as certain areas such as image search, that our results are not yet relevant enough to. In those cases, we use APIs until we can expand our index. “

Brave Search Is Based On The Following Principles

  • Data protection: no tracking or profiling of users.
  • User-first: The user comes first, not the advertising and data industry.
  • Independence: Brave has its own search index to answer common search queries on its own, without having to rely on other providers.
  • Choice: soon options for ad-free paid search and ad-supported search.
  • Transparency: no secret methods or algorithms to distort the results and soon also open ranking models curated by the community to ensure diversity and prevent algorithmic distortions and open censorship.
  • Seamless: Best-in-class integration between browser and search without compromising privacy, from personalization to instant results as the user type.
  • Openness: Brave Search will soon also be available for other search engines.
June 24, 2021