Google is cracking down on a fraudulent advertising network
Google is clamping down on a fraudulent advertising network of more than 125 Android applications and sites that have stolen several million in advertising dollars. A BuzzFeed report uncovered the gigantic size of the plan, which saw tricksters from “We Purchase Apps” secure set up applications from developers, transferring them to a web of front and shell organizations in Cyprus, Malta, British Virgin Islands, Israel, and Bulgaria.
What did the fraudulent advertising network do?
They at that point followed the conduct of the applications’ human clients and impersonated it utilizing a “vast network of bots,” enabling them to produce counterfeit traffic and con advertisers out of millions for in-application promotions (counting those kept running by Google itself).
And all the while, the real human data would mask the fake generated info, making it even harder to detect any wrongdoing.
The greater part of the trick applications distinguished by BuzzFeed were games, while others incorporated a flashlight application, a selfie application, and a health application. They were allegedly introduced in excess of 115 million times. With one application (“EverythingMe”) harvesting 20 million installs alone.
In the wake of being alarmed to the plan a week ago, Google started expelling the applications from its Google Play Store. However, as substantiated by The Verge, it appears Everything Me is still live. As per the enormous G’s discoveries, around $10 million had been gathered through phony views from advertisers through the fraudulent advertising network.
But fraud detection firm Pixalate (which first spotted the scheme in June) puts the figure at $75 million per year. “We are actively tracking this operation, and continually updating and improving our enforcement tactics,” said Google.
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Image via NDTV Gadgets
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