Google Maps Navigation Now Requires Location Share

Android and iOS users who would like to continue using the navigation function of Google Maps in the future must now share their location with the search engine company. The data is used to increase the reliability of real-time traffic information.

Anyone who opens the mobile application will now see a pop-up window. Here it is explained that the map service processes data originating from users in order to be able to model the current traffic flow and to be able to display the likely fastest routes. The data includes the GPS location and the selected route. The information is collected anonymously and is not linked to the user’s Google account.

The fact that Google collects the relevant data is by no means new. Previously, the location was shared by default. However, it was also possible to object to the data processing and still use the navigation function as usual. That is no longer the case. To use the free app, an equivalent value must be provided. However, the pop-up window that appears does not explain the consequences of refusing consent.

Features restricted without consent

If the data processing is not approved, the navigation can only be used to a very limited extent. Live feedback with the associated voice output will no longer appear without consent. Instead, users are only shown instructions on how to achieve the goal. Here it is explained step-by-step which streets, after which distance, and in which direction the driver has to turn.