Was that it now with the name “Nokia” on smartphones? Human Mobile Devices (HMD), which previously licensed the name from Nokia for use in mobile devices, has removed most “Nokia” products from its websites.
With the loss of the exclusive license to use the “Nokia” name on smartphones and other mobile devices, HMD Global, now better known as Human Mobile Devices, has changed its strategy. They are increasingly relying on their own HMD brand and are now also placing this name on their own mobile phones.
As a result of this change, not only are more and more devices being introduced, which clearly borrow from the design history of Nokia and its Lumia smartphones and, in the case of the so-called dumbphones, also from well-known Nokia classics, but also show more courage to have unique selling points . At the same time, the (once again) final farewell to “Nokia” as a brand name on mobile phones is now apparently beginning – at least at HMD. HMD Fusion: the modular “Nokia” smartphone hands-on
This is how they provided NokiaMob recently noticed that on most of HMD’s European websites you can only find devices that only carry its own brand name. The models most recently introduced by HMD with Nokia branding have now all disappeared from the company’s website. In some cases, like the Nokia X21 (now HMD X21), the device was renamed and the Nokia logo was removed from the device. The other models have probably simply reached their “end of life” and are simply no longer sold.
Instead, HMD prefers to try to gain its own customer base for its brand with devices like the HMD Skyline or the HMD Fusion. Outside of Europe, the name “Nokia” will probably live a little longer on smartphones. In many cases, devices with the Nokia logo can still be found on HMD’s websites for Asia, North America and Latin America.
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