With an insanely large audience, Instagram has become the holy grail of digital marketing. It also offers more engagement than any other social media platforms do.
Engagement is typically measured by the actions users take on your posts. Influencers and brands will find this beneficial as almost 80% of Instagram users follow at least one business profile. This also means you can drive a good amount of traffic to your website too.
Good engagement is essential as it helps you reach an audience that is interested in your niche.
But as Instagram gains popularity as an online marketplace, the competition also increases. It can be harder to get users to engage with you if others are also trying to do the same
With the right marketing strategy, you can ensure that your posts get the love they deserve. From timing your posts to finding the best sites to buy Instagram followers, this article has got you covered.
Want to take your Instagram business account to the next level? Here are a few tried and tested marketing tips to boost your engagement quickly.
What Counts as Engagement on Instagram?
Engagement is obtained by measuring the interactions the audience has with your content. You can measure it with a few metrics such as:
These actions show that users are actively interested in your brand. Engagement is also essential as it helps the Instagram algorithm rank your content.
How to Increase Your Engagement on Instagram Quickly
Posting when your audience is most active can help bring in a ton of engagement. Your audience’s time zone and demographics will decide when they’re on Instagram the most. You can use an analytic tool to identify the best time to post your content on Instagram.
Besides the timing, you can use Instagram Insights to identify your most popular posts and repurpose them.
Contrary to popular beliefs, you can bring in a lot of engagement when you buy Instagram followers. It allows you to present your brand as a credible source in your niche.
Using paid engagement also allows your posts to bypass the algorithm and rank higher on the feed. You just have to find the best sites to buy Instagram followers. Make sure your purchase is authentic so that you don’t get shadowbanned.
Instagram offers different content formats for you to leverage. These include stories, reels, videos, carousel posts, etc.
Each of these formats caters to different sets of users and offers many benefits. Instagram stories let you add your website link to redirect traffic to your brand. Carousel posts contain a lot of information and prompt people to take action. And reels are the most likely to go viral.
Hashtags are a great way to get discovered on Instagram. Using just one hashtag on your post can increase engagement by 12.6%. You can study your competitors to find out the right number of hashtags to use.
But you have to be careful to choose hashtags that are not too generic. You can also use generally branded hashtags focused on your business. This helps you get discovered quickly and establishes your brand image.
Everyone loves a good meme that is funny, creative, and, relatable. You can hop on to trending topics and create memes related to your brand. Before you know it, users will be sharing your content left and right.
Show your authentic personality on Instagram and make sure it reflects your brand’s objectives.
You need to be vocal about your values and the products and services you offer. This helps establish an original brand voice. Users can also understand what your business is all about.
You should also encourage interactions with your audience via stories, comments, and DMs.
Using Instagram for business can be very beneficial. But as more people hop on board to fight for the audience’s attention, it can get very competitive. You have to get double the engagement you’re getting right now to stay relevant.
However, growing on Instagram is a process that never stops. You have to constantly evolve and form connections with the users. A good marketing strategy ensures that your brand continues improving. This means you have to buy Instagram followers that are genuine, leverage different content formats, and many other tactics.
These tips are proven to boost your profile’s engagement and popularise your brand. By following them, you can unlock your Instagram account’s full potential.
Alexia is the author at Research Snipers covering all technology news including Google, Apple, Android, Xiaomi, Huawei, Samsung News, and More.
