iOS 26 Spam Filter Draws Political Concerns Over Messaging and Donations
The spam filter for SMS messages coming up with Apple’s iOS 26 is particularly concerned about the US Republican Party of the United States. There are afraid of serious problems in the upcoming election campaigns in which SMS marketing plays a major role.
Unknown senders are sorted out
The new function allows users to automatically move SMS from unknown senders into a separate folder – without a notification. The messages can later be deleted or marked as “known” – if you take the time to actually look through them again. According to the National Republican Senatorial Committee (NRSC), the official campaign committee of the Republicans in the Senate, this change endangers significant sources of income for the party.
In an internal memo, the committee warns that the new SMS filter could cost the party up to $ 25 million in donations in an election campaign, reported the US magazine Business Insider. If this loss is raised to the entire Republican campaign landscape, revenues of up to $ 500 million could be endangered. The basis of this forecast is the assumption that around 70 percent of the small donations are generated via SMS-and that iPhones make up 60 percent of the US smartphone market.
However, the campaigns have been a dispute for some time. Many campaign SMS reach citizens without explicitly registering for this. Contact lists are often bought for this purpose. Representatives of both parties use this controversial practice for voter mobilization and donation acquisition. The NRSC now sees Apple’s spam filter a democratic deficit. Spokeswoman Joanna Rodriguez said it was “suppression of voters” if political messages were no longer reliably delivered. Apple should therefore shift the start of the function until a solution is found.
Democrats remain calm
Apple itself is calm. In June, software manager in June said at the WWDC developer conference that important time-critical news such as verification codes would continue to be displayed. The aim of the function is to give users “full control over their conversations”. While the Republicans raise the alarm, the Democrats are more relaxed.
Mike Nellis, founder of the Democratic Digital Agency Authentic, suspects under the panic fortune to dubious business practices. If you act fairly, you won’t feel big losses, says Nellis. Rather, the situation shows how important a diverse mix of communication is in the election campaign.
