The Italian high end car manufacturer is shifting its focus from its versatility of producing high-powered, high-end and low-slung sports cars with its new sport utility vehicle, called Urus, itself a variation in its traditional branding.
As per company officials, the Urus will show up at the business headquarters in Sant’Agata Bolognese, Italy by the end of this year, the car would start rolling on the roads by the second half of 2018.
During a Geneva Car Show event CEO Stefano Domenicali told Reuters that the company is expecting to assemble purely battery-powered Lamborghini before 2025.”Electrification is an area of great attention for us, but I’m not expecting it will happen in the short term,”
CEO said “We need to be realistic” while manufacturing sports in terms of weight, speed, performance and handling. The electric model requires hybrid qualities which is not easier to manage considering costs and investments.
Separately, the CEO held out the prospect of another record year for Lamborghini in 2017, powered by undiminished demand for super-luxury cars in the United States, China and Europe.
The company was showing its new Huracan Performante in Geneva ahead of first deliveries in June, with the level of pre-orders already looking good, said Domenicali, the former head of Ferrari’s Formula One racing team.
“Since the financial crisis, the market for super sports cars has seen a constant recovery,” he said.
“For the medium term, I don´t see a change in that substantially positive trend, especially since economic regions like the US and China are showing unchanged growth.”
Domenicali said he expected sales this year to increase by a single-digit percentage rate from last year’s record 3,457 deliveries.
Future shipments for sportscars would be capped at around 3,500 a year but could go slightly higher as the market expands to a maximum of 3,800, to safeguard the brand’s exclusivity, he added, although the Urus SUV could double overall production volumes.
“We will be prudent. Of course we will grow sustainably, but being in the luxury market we must not take every growth potential that is there,” he said.
Depending on demand the Urus could add at least another 3,500 vehicles to Lamborghini’s total output, he added.
Via: Reuters, image: carand driver
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