Netflix Announces Price Hikes for US Plans in 2025
Netflix has revealed a new wave of price increases for its streaming plans in the United States, continuing its trend of nearly annual price adjustments. The latest hike, announced during a recent earnings call and confirmed through the Netflix website, affects all major plans and the cost of adding extra members. Here’s a detailed breakdown of the changes and what they mean for subscribers.
New Pricing Details
Netflix has adjusted pricing across its ad-supported, ad-free, and premium plans. The changes are as follows:
| Netflix Plan | Old Price | New Price | Standard with Ads | $6.99/month | $9.99/month | | Standard (Ad-Free) | $15.49/month | $19.99/month | | Premium | $22.99/month | $27.99/month |
Cost of Adding Extra Members
In addition to plan increases, Netflix is also raising the cost of adding extra members to your account:
- Ad-Free Extra Member: Previously $7.99/month, now $9.99/month.
- Ad-Supported Extra Member: A new option priced at $7.99/month.
These extra member fees are part of Netflix’s ongoing crackdown on account sharing, which the company began enforcing in 2023. By limiting the sharing of passwords and introducing these additional charges, Netflix aims to encourage more individual subscriptions.
A History of Annual Price Increases
Netflix has consistently raised its prices in recent years. While the company last adjusted its basic and premium plans in 2023, it avoided further hikes in 2024. However, the focus shifted to tackling account sharing, likely in an effort to increase revenue. Now, 2025 sees a return to price increases across the board.
What This Means for Subscribers
The new pricing reflects Netflix’s strategy to maintain profitability while navigating a competitive streaming landscape. For subscribers, this means paying more for the same services or opting for ad-supported tiers to save money. While Netflix defends these hikes as necessary for funding content production and platform improvements, they remain a pain point for consumers.
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