Netflix relies on live TV: Spotify deal for music shows
Netflix plans a massive expansion of live TV and has discussions with Spotify. Music award ceremonies, concert series and prominent interviews could soon enrich the streaming portfolio. The streaming giant wants to increase advertising revenue.
Netflix relies on live formats and music content
Netflix once revolutionized television with series and films that are available on call, ie “on demand”. Now the streaming giant is becoming more and more common to classic TV formats and also has discussions with Spotify about potential partnerships. The cooperation could include music award ceremonies and live concert series. In addition, Netflix is also considering celebrity interviews and documentation produced at short notice on current topics.
The streaming provider is already working on several music formats. The new show “Building the Band” with AJ McLean from the Backstreet Boys will start as a moderator next week. The format combines elements of “Love Is Blind” with “The Voice” musicians apply for band positions, but only see each other in the joint rehearsals. Another music competition format should follow in the coming months. In addition, Netflix plans a revival of the classic talent show “Star Search”, which originally ran on the US Network ABC from 1983 to 1995 and started career of stars such as Britney Spears, Justin Timberlake and Christina Aguilera.
Diversification as a strategic goal
Like that Wall Street Journal reports, the strategy is part of a major initiative from Netflix to diversify its offer. The streaming service, which has become the primary source of entertainment for millions of households, wants to offer something for every taste-from scripted shows to reality TV to comedy and live programs. Family-friendly content with global attraction is particularly important, which should also strengthen the advertising-supported subscription variant.
Netflix’s live strategy has already shown considerable success. The boxing match between Jake Paul and Mike Tyson – despite various technical problems – gave 19 million new subscribers in the fourth quarter, which was a record for the company. Two NFL games on Christmas Day were also successfully broadcast live and reached an average of 24 million viewers. Jeff Gaspin, who once gave the green light at NBCuniversal and previously acted as President of NBC Entertainment, leads the efforts of Netflix in the field of such “uncripated” content. Gaspin: “We don’t want to be live to be the live will. If we go live, we should have a reason.”
Live interviews and news
In the planned celebrity interviews, one discusses internally whether viewers would look at complete interviews if excerpts appear almost immediately on social media. This consideration reflects the changed media landscape, in which short clips on platforms such as Tikkok and Instagram often get more attention than complete formats. A pilot project produced too quickly, non -political news events is in the works. However, Gaspin makes it clear that Netflix will not become a full -fledged news provider: “You cannot occasionally report messages and be a news organization.”
