Netflix Shows Begin Appearing in the Apple TV App
Netflix is finally warming up to the Apple TV app. After years of keeping its content exclusively within its own app, some Netflix shows are now showing up in the “Continue Watching” section of the Apple TV app for U.S. users. This marks a significant shift for the streaming giant, which has long resisted integration into Apple’s unified TV experience.
Recently, Netflix updated its iPhone app to allow full-season downloads. However, on Apple TV 4K devices, Netflix has always stuck to its standalone app, refusing to be part of Apple’s TV app ecosystem. Now, U.S. users are seeing prompts to “Connect Netflix to the Apple TV app,” allowing select Netflix titles, like the hit series Squid Game, to appear in the Watchlist and Continue Watching sections.
As reported by 9to5mac, the integration doesn’t include Netflix’s entire catalog—at least for now. It seems this update is limited to users in the U.S. and works only on Apple TV 4K models released after 2015. This follows Netflix’s 2024 announcement that it would no longer support older second- and third-generation Apple TV devices.
Apple has long aimed to make its TV app a central hub for streaming, giving users a seamless way to browse and watch content from various services. Since tvOS 13’s 2019 redesign, pressing the Siri Remote’s Home button defaults to opening the TV app. While many streaming platforms like Amazon Prime and Paramount+ have embraced this integration, Netflix has been a notable holdout, forcing users to leave the TV app entirely to browse its library.
There’s no official word from Netflix or Apple about this new development or whether the full Netflix catalog will eventually be available within the TV app. For now, it appears that Netflix content will only partially integrate, similar to Disney+, where users can search for titles in the TV app but are redirected to the Disney+ app to watch them.
This integration may be small, but it’s a step toward a more unified streaming experience for Apple TV users. Whether it expands further remains to be seen.
