Nvidia: GPU Prices Remain High

Nvidia introduced new GPUs this week, the GeForce RTX 4090 and RTX 4080 are not only powerful but also, you can’t put it any other way, extremely expensive. According to Nvidia boss Jensen Huang, that won’t change either, falling prices are “history”. PC gamers who are looking for a new GPU have certainly gotten used to expensive astronomical prices in recent years. But not only has the chip crisis eased recently, but the crypto bubble that has driven up prices has also burst.

Because mining Bitcoin is no longer so worthwhile, the prices for high-performance GPUs have also fallen sharply in some cases. But that doesn’t apply to the new “Ada Lovelace” graphics cards just introduced: Because the new flagship GeForce RTX 4090 costs a whopping $1900, the GeForce RTX 4080 is available in two versions, these cost $1440 (16 GB) and $1075 (12GB). In other words, affordable is something else.

GPU Prices Will Increase Rather Than Decrease

Anyone who hopes that things will ease up will have to be disappointed. Because according to Nvidia CEO Jensen Huang, such prices represent the new normal. Because in a question and answer session with media representatives after the presentation of the new RTX 40 GPUs, Huang said (via digital trends): The notion that the price of the chip will go down is a thing of the past.

The Nvidia boss continued: Moore’s Law is dead, playing on the law defined by Intel co-founder Gordon Moore, according to which there is a trend between PC performance and price, with performance roughly doubling every two years and the price halved.

But according to Huang, that’s over. One reason: A 12-inch wafer is much more expensive today. Huang points out that the performance is significantly higher when compared directly to previous models at a comparable price. Nvidia also argues that the previous models can be obtained cheaply.