Qualcomm and Croma Launch India’s First Snapdragon Experience Zone

Qualcomm has teamed up with Croma to introduce India’s very first Snapdragon Experience Zone. This unique setup offers visitors an immersive opportunity to explore and experience the power of Snapdragon technology. In collaboration with Croma, one of India’s largest consumer electronics retail chains, Qualcomm is bringing cutting-edge innovation directly to consumers.

Located in Croma’s Juhu, Mumbai store, the Snapdragon Experience Zone showcases a variety of devices powered by Qualcomm’s Snapdragon platform. From laptops and PCs to smartphones, wearables, and hearables, this space is designed to highlight the advanced features of Snapdragon, including AI capabilities, performance enhancements, and other innovations that elevate the overall user experience.

Experience Innovation at Your Fingertips

The Snapdragon Experience Zone allows visitors to interact with state-of-the-art devices and explore how Snapdragon technology powers them. Expert staff are available on-site to provide insights and demonstrations, helping customers gain a deeper understanding of the products and their AI-driven features.

Savi Soin, President of Qualcomm India, shared his excitement at the launch event: “This initiative allows customers to experience the transformative power of on-device AI, showcasing the cutting-edge capabilities of the Snapdragon ecosystem. Our goal is to make advanced AI technology accessible and tangible for everyone, starting here in Mumbai and soon across India.”

Shibashish Roy, CEO of Infiniti Retail Ltd (Croma), echoed this enthusiasm: “I am excited about our partnership with Qualcomm as we bring in the age of on-device AI capabilities to India. The in-store experience that we have built in our Juhu Store will help customers not only see and feel the power of on-device AI but also understand what AI can do for them.”

This initiative is part of Qualcomm’s broader efforts to engage with consumers directly, offering a hands-on experience with the innovation and capabilities of Snapdragon technology.