One of the largest technology fairs, the CES, is currently taking place in Las Vegas. Chip manufacturer Qualcomm took advantage of the moment and revealed how they want to replace the top dog Intel in the PC world in the future.
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More information. The chip specialist Qualcomm wants to compete with the top dog Intel for its leadership position in the PC business. Processors that are compatible with Intel technology currently dominate Windows computers. In the case of smartphones and tablets, on the other hand, the architecture of the British chip designer Arm prevailed. After Apple initiated the switch to processors developed in-house based on Arm technology for its Mac computers, Qualcomm now also wants to enter the market for Windows PCs drive that direction. “The transition to arm technology is inevitable,” said Qualcomm boss Cristiano Amon on Tuesday at the CES technology fair in Las Vegas.
Windows devices with arm processors have been around for a number of years. So far, however, they have been held back by restrictions in terms of functions. Amon admitted that there were skeptics. But the PCs were changing. Their next generations would be different from current ones. Apple’s Mac computers with in-house processors have been praised by experts for speed and power efficiency. Intel countered with a comparative advertising campaign that highlighted limitations compared to the chip company’s processors. Apple sees a great advantage in having a uniform chip platform in iPhones, iPad tablets and Mac computers.
At CES, Intel was determined to defend its place in the PC market. The company presented several processors of its new generation of chips for various device classes in Las Vegas. Intel had been slowed down in recent years by problems in the production process for new processors. As a result, smaller rival AMD was able to make up ground. In the PC business, however, unlike Qualcomm, AMD primarily relies on Intel-compatible chips and is therefore not aiming for a radical change.
The processors of numerous Android smartphones come from Qualcomm. The company is also strong in 5G modems for connection to the cellular network and supplies them, among other things, for Apple’s iPhones. The chip company wants to play a bigger role in the car business in the future and announced deals with Volvo, Honda and Renault at the CES. Qualcomm also opened a technical development office for Berlin for cooperation with the automotive industry. Qualcomm sees another future market in AR glasses (augmented reality) that can display digital content in real environments. The company will develop a special chip for new Microsoft glasses.
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