Search abandonment is a term that refers to inappropriate search results. It is a major problem posed to retailers all across the globe. As a result of this factor, consumers are lost. According to estimates, retailers lose around $2 trillion yearly due to this factor. Shopify is one of the biggest e-commerce platforms. In order to avoid search abandonment, the platform has collaborated with Google Cloud to utilize Google’s Cloud Discovery AI solution directly in online stores.
Given this latest collaboration, big companies can directly incorporate the Discovery AI solution into their online stores. In this way, companies could show precise search results as well as personalized product displays. In addition to this, retailers will benefit from a browse feature driven by AI that employs machine learning to select the best product ordering on an e-commerce website.
Why is this integration crucial?
This integration is important because, according to a recent US study of consumers, only 10% said that they consistently receive accurate search results when using a store’s search feature as their primary method of shopping. In order to give enterprise retailers the best-in-class product discovery experience and increase sales, Shopify has partnered with Google Cloud.
The collaboration, according to Shopify President Harley Finkelstein, combines the best of search and commerce to create a trillion-dollar opportunity for companies. The integration of Discovery AI products with Shopify will make it simpler for shops to utilize the power of AI, enabling customers to find what they want more quickly, said Thomas Kurian, CEO of Google Cloud.
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