Soft2Bet: A Global Leader in iGaming Technology and Innovative Solutions

In today’s fast-evolving online gaming and sports betting landscape, Soft2Bet has emerged as one of the most respected and forward-thinking iGaming technology companies in the world. Known for its innovation, regulatory strength, and player-centric design, Soft2Bet delivers advanced solutions that help operators grow sustainably in regulated markets.

If you want a deeper overview of the company’s global presence and achievements, you can explore this detailed feature on Soft2Bet, which highlights how the company is reshaping the iGaming industry through technology and vision.

What Is Soft2Bet?

Soft2Bet is a global iGaming technology company that provides end-to-end, turnkey solutions for online casino and sports betting operators. The company works as both:

A B2B technology supplier, offering platforms, gamification, and operational services to operators
A B2C operator, managing its own successful iGaming brands in multiple regulated markets

What truly sets Soft2Bet apart is its focus on innovation that delivers measurable business results. The company is best known as the creator of the award-winning MEGA (Motivational Engineering Gaming Application) platform, which has redefined how gamification is used in iGaming.

Background and Company Vision

Soft2Bet was founded in 2016 by Uri Poliavich, an entrepreneur with a clear vision: to transform the iGaming sector through next-generation products and exceptional player experiences.

From the very beginning, Poliavich focused on building a company that balances technology, creativity, and compliance. Under his leadership, Soft2Bet quickly gained traction across Europe and beyond, earning recognition from industry leaders for its innovative approach.

Today, Soft2Bet employs over 100 professionals and continues to expand its footprint while maintaining a strong commitment to responsible gaming and regulatory excellence.

Soft2Bet iGaming Technology and Global Innovation

Innovation lies at the heart of everything Soft2Bet does. Rather than offering isolated tools, the company builds complete solutions that help operators attract players, retain them longer, and increase lifetime value.

Operating in Regulated Markets

Soft2Bet operates under 19 licenses across 11 jurisdictions, demonstrating its strong commitment to legal compliance and responsible gaming.

Key licensed markets include:

Denmark
Sweden
Romania
Ontario (Canada)

This regulatory-first approach allows Soft2Bet to partner confidently with operators in some of the world’s most demanding gaming environments.

MEGA – Motivational Engineering Gaming Application

Launched in 2023, MEGA is Soft2Bet’s flagship gamification solution and one of the most talked-about innovations in modern iGaming.

Importantly, Soft2Bet describes MEGA not as an engine, but as a complete solution—one that delivers real value to both operators and players.

Key Features of MEGA

Personalized rewards and missions
Flexible bonus mechanics
Intelligent triggers based on player behavior
Advanced segmentation and retention tools

Proven Impact of MEGA

MEGA’s performance is backed by strong data:

4× increase in player screen time
65% increase in Net Gaming Revenue (NGR)
50% increase in deposit amounts
45% increase in Average Revenue Per User (ARPU)

By blending immersive gamification with real-world revenue impact, MEGA has set a new benchmark for player engagement and profitability.

Soft2Bet’s B2C iGaming Brands

In addition to its B2B services, Soft2Bet operates a strong portfolio of B2C iGaming brands, each designed for specific regulated markets.

Current Soft2Bet Brands

Betinia – Denmark, Sweden
Campobet – Denmark, Sweden
Tooniebet – Ontario, Canada
Quickcasino – Sweden
Don.ro – Romania

Each brand is carefully localized, offering:

Market-specific themes
Native language support
Local payment methods
A rich and diverse game portfolio

This localization strategy allows Soft2Bet to deliver engaging, compliant, and immersive experiences to players worldwide.

B2B iGaming Operator Solutions

Soft2Bet is more than a software provider—it is a strategic partner for iGaming operators looking to succeed in regulated markets.

Core B2B Solutions Include

Turnkey iGaming Platforms
Advanced Player Account Management (PAM)
Casino Integrated Solutions with thousands of games
Sportsbook Integrated Solutions for competitive betting
Managed Services, such as:
- Customer support
- Risk and fraud management
- Compliance and reporting
Payments Integration with 70+ payment methods

With access to over 12,500 games and more than 1 million live events annually, Soft2Bet offers one of the most comprehensive ecosystems in the industry.

Soft2Bet Invest: Supporting the Future of Gaming

In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million iGaming Innovation Fund designed to support entrepreneurs and companies in the iGaming and casual gaming sectors.

Purpose of Soft2Bet Invest

Financial backing for innovative startups
Strategic and operational mentorship
Support for scalable, next-generation gaming ideas

In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, recognizing its role in driving industry innovation.

Commitment to Responsible Gaming

Responsible gaming is a core pillar of Soft2Bet’s operations. The company is committed to providing a safe, fair, and transparent gaming environment for all players.

Responsible Gaming Measures

Dedicated responsible gaming and compliance teams
Advanced fraud detection systems
Continuous audits by multiple gaming authorities
Proactive player protection tools beyond regulatory requirements

Operating under some of the strictest licensing frameworks in the world, Soft2Bet consistently enhances its compliance protocols to promote sustainable and ethical gameplay.

Unique Features That Differentiate Soft2Bet

Soft2Bet’s success is built on a combination of flexibility, scale, and innovation.

Key Differentiators

Customizable Gamification – Avatars, collectibles, and city-building mechanics
Flexible Integration – Operators choose gamification features based on market needs
Extensive Gaming Portfolio – 12,500+ games from top-tier providers
Global Accessibility – 20+ languages and 70+ payment methods supported

These features help operators achieve higher engagement, stronger retention, and long-term growth.

Awards and Industry Recognition

Soft2Bet’s innovation and leadership have been recognized by leading industry organizations, including EGR, SBC, and SiGMA.

Triple Win – Global Gaming Awards EMEA 2025

Executive of the Year – Uri Poliavich
Platform Provider of the Year – Soft2Bet
Product Launch of the Year – MEGA

Other Major Awards

iGaming Sword Award 2023 – Turnkey Supplier of the Year
Platform Provider of the Year – 2025 Global Gaming Awards EMEA
Product Launch of the Year – 2025 Global Gaming Awards EMEA (MEGA)

Conclusion

Soft2Bet has established itself as a global leader in iGaming technology by combining innovation, regulatory strength, and a deep understanding of player engagement. From its award-winning MEGA platform to its diverse B2C brands and powerful B2B solutions, the company continues to set new standards for excellence in the online gaming and sports betting industry.

Guided by a clear vision and a commitment to responsible growth, Soft2Bet is not just shaping the present of iGaming—it is actively building its future.