In the free, advertising-financed version, Spotify is clearly restricted in its possibilities of use with innumerable software hurdles. The company is now testing a new option for those who want more freedom but find the normal subscription too expensive.
For many users of the free version of Spotify, advertising is arguably one of the lesser evils. However, the company has built-in countless software hurdles that stand in the way of free music enjoyment – among other things, the restriction of the songs that can be skipped is a real hurdle for more targeted listening. While the free use of the platform was previously limited to the available subscriptions, the company is now testing a mini subscription, so to speak, that is supposed to remove the most annoying software barriers.
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As The Verge reports, users with the new subscription called Spotify Plus will continue to receive advertising, as is currently the case with the free version – i.e. a few advertising clips every thirty minutes. The most important first point of the bought freedom is the possibility of being able to skip songs indefinitely – if you are on Spotify for free, you can skip six songs per hour.
In addition, Spotify treats future Plus users much better with the playlists. If free users are limited to being able to select and listen to songs from 15 selected playlists and otherwise have to live with random playback, Spotify Plus promises a much more free choice of playlists and desired songs.
Spotify currently seems to be testing different prices for its new subscription model with random users but is apparently targeting a price of around 99 cents – around a tenth of the currently cheapest tariff at 9.99 euros per month. Compared to The Verge, the company confirmed the plans described: “We are currently testing an advertising-financed subscription with a limited number of our users.”
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