The Future Is Mobile: Why Businesses Need to Provide a Fully-Optimized Site to Their Users
In today’s digital age, having a fully optimized website is essential to stay afloat. In fact, recent evidence revealed that as of February, 52.08% of total website visits were conducted from a mobile phone. As such it is becoming increasingly evident that today’s websites must be designed and developed to meet the needs of their users and search engines.
Let’s face it, having a fully-optimized site has quickly gone from a luxury to a necessity as business owners fight for website traffic to convert visitors into paying customers. Yes, it’s clear one doesn’t need to look too far to see that businesses across a variety of sectors have started to embrace mobile optimization.
It goes without saying, really: a brand’s website should reflect a business’s core values, whilst transparently explaining its offerings to its customers. One needn’t look too far to realize that many companies within different sectors, across a number of verticals are fully embracing mobile optimization. Why? Because failing to do so would mean remaining behind the competition.
Take mobile online casinos as an example. They’re constantly using revolutionary technology and investing tons of money to reinvent themselves to remain a step ahead of their rivals. In fact, Casino Action is one such provider that strives to offer its players an interface that’s as easy to navigate as it is easy on the eyes.
It’s time to get with the times and fully optimize, keep reading on to discover why.
Greater User Experience
The fact of the matter is trying to navigate a website designed for a PC screen from a mobile phone is never going to be comfortable because the optics are completely off. Buttons, content, and even navigation will not appear as they are meant intended to, throwing off consumers and causing them to never return back to the site again. By optimizing your site for mobile usage, you will be taking into consideration how the site will appear on a smaller screen and making adjustments to ensure that no matter the device, the user’s experience is never compromised.
Better Reach
With the majority of internet users opting to reach their favorite sites through their mobile devices, sites that are not optimized for mobiles could generate a poor user experience which can be harmful to the website’s brand and decrease their chances of ever returning to the site. As such, not having a mobile-optimized site can have a detrimental effect on your website’s performance be it in sales or visitors.
Another important factor to consider is your site’s position on Google listings as the search engine considers mobile optimization as a ranking factor. This means that sites that are mobile-friendly will appear at the top of the search results improving visibility which can ultimately lead to increased traffic and revenue. Think of it this way, you want to make sure your site is easy for everyone to find and access, not be stuck on page 10.
Improved Speed
Optimizing your website to meet mobile standards can help to improve its loading time. Unfortunately, when you take a website that was typically designed for PCs, especially ones that use Flash elements, the loading time on a mobile device can take ages and may leave potential consumers frustrated and unable to access your content. This could lead to a high bounce rate and cause your ranking on Google to plummet.
Final Thoughts
Mobile usage is undoubtedly going to continue to increase as such it is imperative that website owners get with the times and learn how to harness the power of the handheld device. Failing could not only mean loss of revenue but could potentially result in the failure of your business as a whole. Remember if you want people to find your site you need to be able to reach them by their most used medium which in this case is their mobile phones.
It’s time to get as many eyeballs as you can on your site and ensure they remain there by optimizing it so that they can have a stellar user experience and keep coming back for more. Ultimately, investing in the optimization of your site will keep your competition and help to drive long-term growth for your business.
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