To compete with Apple, Samsung opens a flagship store in South Korea
Over the course of the previous few months, Apple has been trying to make its place in the South Korean market. Initially, the company opened its retail store in Gangnam, Seoul, South Korea. Later on, the Cupertino-based firm introduced Apple Pay service in the region. Apple is moving strategically in South Korea. It is opening a new store after an interval of every six months.
In order to combat these moves by Apple, Samsung is coming up with new strategies. As of now, some new reports indicate that Samsung is going to open its own flagship store in Gangnam. The new flagship store of Samsung is said to be located in the close vicinity of Gangnam Station in southern Seoul, South Korea. It has been introduced with the name Samsung Gangnam. Reports indicate that the store will be operational from June 2023. Previously, the South Korean tech firm sued the name Samsung Digital Plaza for its stores. But now the company has revised its policy the stores are now named Samsung Stores.
As per recent information, the flagship store Samsung has six floors. It will feature various latest devices by the company like phones, tablets, wearables, TVs, refrigerators, and other smart home products. In addition to this, the company intends to feature behind-the-scene stories about its products and development process. These will be showcased every month. In accordance with the provided information, the “Off The Record” sessions of the company will cover the aspects like stories about its business, products, and services. Whereas the “In-House Gourmet” sessions will cover discussions regarding employment and social aspects of life.
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