Top 10 Superhero Action Figures That Changed the Game

Superheroes have captured the imagination of kids and adults for generations. From comic books to blockbuster movies, they inspire us with their bravery, powers and epic stories. But it’s not just on screen or in print where they’ve made an impact. Superhero action figures have shaped toy collections and pop culture since the early 20th century.

Collectors around the world value these figures not just for their look but for what they represent — key moments in superhero history and toy innovation. These figurines have gone beyond simple playthings to become valuable collectibles and cultural icons.

Let’s take a look at 10 superhero action figures that truly changed the game.

1. Mego World’s Greatest Super Heroes (1970s)

In the 1970s, Mego launched a line called “World’s Greatest Super Heroes,” bringing characters like Superman, Batman and Spider-Man into kids’ toy boxes in a big way. These 8-inch action figures were some of the first to feature cloth costumes and interchangeable bodies. They set the standard for superhero toys for years to come and helped popularise licensed superhero figurines in mass retail.

2. Kenner Super Powers Collection (1984)

Kenner’s Super Powers line brought DC Comics heroes to life with a fun twist — each figure had a built-in action feature. For example, squeeze Superman’s legs and he punches. These 5-inch figures had excellent articulation and detailed sculpts for the time. They also sparked interest in comic book heroes among a younger generation during the mid-80s.

3. Toy Biz X-Men (1991)

When Toy Biz released their X-Men line in the early 90s, the market changed almost overnight. These figures were based on the wildly successful X-Men animated series and comics. With bright colours, great articulation and character-specific features, they introduced many kids to the Marvel Universe and made collecting superhero toys cool again.

4. Marvel Legends Series 1 (2002)

Marvel Legends took superhero action figurines to a whole new level. Released by Toy Biz, this line was aimed at older collectors as much as children. The figures had extreme detail, high articulation and came with comic books. The introduction of “Build-A-Figure” pieces — parts of a larger figure included in each pack — encouraged people to collect entire waves. It was a revolutionary idea that many lines use today.

5. DC Universe Classics (2008)

Mattel’s DC Universe Classics line followed in the footsteps of Marvel Legends but focused on the heroes and villains of DC Comics. These 6-inch figures featured comic-accurate designs and excellent articulation. Collectors appreciated the deep roster, from Superman and Batman to lesser-known characters like The Question or Metamorpho. These figurines brought a new level of quality and completeness to DC toy collections.

6. Hot Toys Iron Man Mark III (2009)

Hot Toys redefined premium action figures with their Iron Man Mark III figure. Based on Robert Downey Jr.’s version of the character, this 1/6 scale figure offered lifelike detail, metal parts and light-up features. It changed how adult collectors viewed superhero toys — not as playthings but as works of art.

7. McFarlane Toys DC Multiverse (2020–Present)

McFarlane Toys took over the DC license in 2020 and introduced the DC Multiverse line. With impressive sculpts and articulation for their price point, these figures gained popularity fast. What makes them stand out is the wide mix of styles — from comic-accurate to video game and animated versions — giving collectors variety and creative designs in one line.

8. Hasbro’s Spider-Man: The Animated Series Retro Wave (2020)

Nostalgia plays a big role in modern collecting, and Hasbro’s Spider-Man Retro line taps into that. Inspired by the 90s cartoon and classic Toy Biz packaging, these 6-inch figures offer modern articulation with old-school charm. They appeal to fans who grew up during that era and want to relive their childhood memories in a modern format.

9. Funko Pop! Marvel and DC Figures

While not traditional action figures in the articulated sense, Funko Pop! vinyls have become a massive part of superhero collecting. Their simple design and wide range of characters make them accessible and addictive. Superhero Pop! figurines have brought characters from every era into homes around the world and are often the gateway into more serious collecting.

10. Mafex The Dark Knight Batman (2020)

Mafex, by Japanese company Medicom, is known for its high-end figures with great articulation and accessories. Their Dark Knight Batman figure is widely praised for its accuracy to the film and poseability. These kinds of figures show just how far the hobby has come, offering collectors near-perfect versions of their favourite heroes.

The world of superhero action figures has come a long way. From simple plastic toys with basic articulation to incredibly detailed collectible figurines that cost hundreds of dollars, the journey reflects the growing love and respect for superhero culture.

What makes these figures special isn’t just their quality or rarity — it’s the way they bring characters to life and allow fans to connect with them on a personal level. Whether you’re a child playing out epic battles or an adult carefully adding to your display, superhero figures hold a timeless appeal.

If you’re just getting into collecting or looking to expand your current lineup, these 10 action figures are great milestones to explore. They changed the game for a reason — and they still inspire fans today.