Video Creators Could Now Add Ads in 1-minute Long Videos

With Facebook App Monetization, video creators will now be able to include in-stream ads in videos that are as short as one minute.

Taking one step forward, Facebook App Monetization Director Yoav Arnstein recently announced that video creators now would be able to include in-stream ads in 1-minute long videos — earlier, the minimum time was three minutes.

Looking ahead, we’re exploring in-stream ad formats that increase engagement through rewards or product interaction — intending to help content creator payouts grow while providing a good viewing experience for people and a way for advertisers to reach relevant audiences, … especially focused on short-form video monetization

Yoav Arnstein

According to information, Facebook splits ad revenue with creators.

Arnstein also said that Facebook is moving its in-stream advertising program out of invite-only mode, allowing video creators with 60,000 minutes of Live viewing in the last 60 days to participate.

The social media giant also claimed to be investing $7 million to encourage the adoption of Stars by offering free Stars.