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What Are The Ins And Outs of Creating An App? | 2023

In today’s digital age, it’s hard to imagine what life was before apps became essential. Let’s face it, nothing beats having access to a world of possibilities from the palm of your hand. From booking a flight to ordering food and even meditating there is an app for every industry and occasion, no matter the niche. 

Smartphone users use around thirty different apps on a monthly basis with TikTok surpassing more than 3.5 billion total downloads worldwide. In fact, this lucrative industry is anticipated to reach around $200 billion in revenue within the next two-three years. The demand for apps does not seem to be slowing down any time soon, as such it has quickly moved from a bonus to a necessity as businesses fight to remain relevant and stay competitive. 

Developing an app however is no walk in the park, there’s a reason why only 1 out of every 10,000 apps succeeds. Although it may be a rather complex process requiring both technical and creative skills it is not impossible for those who are up for the challenge. From conception to launch, take a look at what it takes to build a successful app. 

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Idea Generation

While there is an undeniable demand for apps, the market is extremely competitive with Apple’s App Store and Google Play currently housing a combined 5.2 million apps available worldwide. As such when coming up with your idea you need to conduct thorough research to determine what gap you can fill in the market as this can make or break your app’s success.

Check what is already currently on the market and analyze their business model. Take note of anything you think they can improve on as this will come in handy when deciding what features you would like your app to have. After this is done, it’s time to narrow down your target audience and define who you are creating your app for. 

Here you will need to select your target demographic, decide whether the app is gender specific and even take into account your consumer’s educational background. While these details may not seem important now, they will allow you to create well-informed marketing campaigns to sell your app to people who will actually use it. After all, creating momentum and buzz is great for brand awareness but you need to make sure that it translates to downloads or it is useless. 

Design and Development

Once you decide on what you want your app to focus on, the next step is to create a plan of what you would like your app to look like and how you want it to function. Research shows that it takes users just 5-10 seconds to decide if they will remain on an app that’s why it is essential to ensure your design is as simple and clear as possible. 

This is not the time to try abstract layouts and unusual symbols, lean into the familiar, and let your user interface speak for itself. This refers to your app’s aesthetical elements such as backgrounds, font, logos icons, and illustrations. While your app’s UI will draw people in, it’s your app’s user experience that will make them stay. Here we are talking about your app’s loading time, responsiveness, and the rest of its functionalists, ensuring you offer users a seamless experience. 

The next stage will be to develop your finalized designs, this is where all the backend coding will take place. However, you will first need to decide whether you are going to design your app yourself or hire a developer which could be quite pricey. There is also the option of employing an app builder which functions similarly to website builders such as WordPress. App builders are non-coded platforms that allow users to create a mobile app without the need for coding, through a visual drag-and-drop editor. This is an inexpensive option and is recommended for first-time app creators. 

Finally, once you have put your app through the wringer and conducted a series of performance tests to ensure it is ready for the market, the next step is to publish it on your chosen app store. Then comes the marketing, as you need to ensure your app gets noticed and downloaded by your target audience. This will require making use of different platforms including traditional and digital means such as social media and influencer marketing to get the word out that your app has arrived.

Ron Harold

It has been a long time since I joined Research Snipers. Though I have been working as a part-time tech-news writer, it feels good to be part of the team. Besides that, I am building a finance-based blog, working as a freelance content writer/blogger, and a video editor.

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