Facebook-owned messaging app WhatsApp launched its first-ever TV campaign on Monday in India to address the challenge of fake information and destructive rumours.
Earlier, WhatsApp had launched two phases of a radio campaign to established awareness among the messaging platform users.
Read Also: Android App Created by LDA to Conduct Survey
In the first phase, the campaign was kicked off on August 29 with ads about awareness across 46 radio station of the All India Radio in the several states of India. In the second phase, the campaign was initiated on September 5 with radio-supported ads across 83 All India Radio stations in the other states of the country.
WhatsApp has announced that it worked with the Bollywood filmmaker Shirsha Guha for the TV campaign to develop three 60-seconds films that each convey the real context regarding the dangerous rumours that can spread among the users of the WhatsApp.
Several fake news and dangerous rumours spread on the WhatsApp which has more than 200 million users in India have been linked to the several incidents of lynching across the country, forcing the government of India to send a serious message and urge the company to take the actions.
Research Snipers is currently covering all technology news including Google, Apple, Android, Xiaomi, Huawei, Samsung News, and More. Research Snipers has decade of experience in breaking technology news, covering latest trends in tech news, and recent developments.
An annoying software error is currently plaguing many owners of the Google Pixel Watch. The…
After the new Google smartphones in the Pixel 11 series, official marketing images of the…
A French consumer protection association is taking Epson to court. The accusation is of planned…
After a months-long exclusion by the Facebook group Meta, the well-known AI chatbot ChatGPT has…
Microsoft is fundamentally redesigning the search in Windows 11. The operating system loses advertising, forced…
Interested users can now install the first public beta version of iOS 27 on their…