Xbox Cloud Gaming: Microsoft Renews Trademark Application for xCloud

Microsoft has been working on a game streaming service for years, initially codenamed Project xCloud. The service was subsequently unveiled under the name Xbox Cloud Gaming. The Redmond company has now renewed the trademark application for the old term.

As Update Lumia Microsoft recently renewed its rights to the “xCloud” trademark. It is clear from the description that the term is still used in connection with entertainment services, including video games made available online. However, the Redmond-based company currently offers its game streaming service under the name Xbox Cloud Gaming. However, the service is not advertised with the codename Project xCloud, which was used during development.

Renewal is probably just for protection

Since the label xCloud is more unique than the official name, it would be loud Windows Central conceivable that Microsoft will offer the game streaming service under the old code name in the future. By renewing the trademark application, the Redmond company confirms that they intend to continue using the term.

However, it is considered likely that the trademark was only renewed so that competitors would not be able to incorporate the designation into their products. Although the official name is Xbox Cloud Gaming, the service is still often referred to as xCloud, especially by the community. So was the corresponding subreddit named after its code name. The term also appears in numerous searches. It was only the Fortnite integration in May 2022 that led users to use Google more often to search for the official term “Xbox Cloud Gaming” than “xCloud”.