Xiaomi is now Europe’s best smartphone make. The company replaced the position with Samsung in Q2 2021. The company shipped more smartphones in Europe than Samsung.
According to the recent data, the Chinese smartphone maker now holds more than 25% market share in Europe. The company shipped close to 13 million units in the region in Q2 2021. Samsung was just behind Xiaomi with a 24% market share, shipping nearly 12 million units.
According to more details, Xiaomi recorded a YoY growth of 67.1%, while Samsung lost its pace by 7%. The countries with the highest demand include Russia, Ukraine, Spain, and Italy.
Talking about this, Boris Metodiev, Associate Director at Strategy Analytics, said:
The European markets for smartphones had a strong quarter driven by Covid recovery, following the crash in 2020. The highlight of the quarter is Xiaomi emerging as the number one vendor in shipment terms for the first time. Xiaomi shipped almost 13 million units on the continent to displace longtime leader Samsung. Xiaomi has seen great success in Russia, Ukraine, Spain and Italy among others and found customers eager for its Mi and Redmi series of feature rich, value smartphones.
Other smartphone makers also witnessed a massive growth in Q2 2021, which includes OPPO, scoring number four position with a market share of 5.6% and 180% YoY growth. Realme was next in the line with a market share of 3.8% and a YoY growth of 1800%.
On the other hand, Apple retained its position – at number three – with a market share of 19.2% and 15.7% YoY growth.
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