Prime video hits a price hike of $3 for ad-free viewing
Almost all streaming services provide a paid version that is ad-free; this version now includes Amazon Prime Video. Except for brief advertising for its own shows that runs right before a show begins, the service doesn’t currently feature any advertisements. These often last between 10 and 30 seconds.
Right now, Prime Video offers this function for free as well. This is included with most people’s Amazon Prime subscription. However, that is soon to change, and customers will eventually need to pay an additional $3 per month to continue watching series and movies ad-free. Disney+ includes advertisements in its streaming content, and Netflix launched a less expensive ad-supported tier towards the end of 2022. Consequently, an ad-supported option is now the standard worldwide.
Both Prime members and those who pay exclusively for Prime Video will be impacted by the increase in the ad-free price. In essence, there is no way to avoid having to pay for the privilege of not having advertisements. Either you watch the advertisements or you pay for them. If you are a Prime member, be prepared for a $3 monthly membership increase unless you prefer to remove the advertisements. If you only pay for Prime Video, the monthly cost will increase from $8.99 to $11.99 alone.
In 2024, Prime Video will start charging for ad-free access
The cost for ad-free viewing and ad-supported Prime Video is expected to launch in 2024, though a specific day is not yet known, according to The Streamable, which quotes Amazon CEO Andy Jassy from the company’s earnings call today. It’s interesting to note that, according to Jassy, Prime Video ranks as the second most popular reason for joining Prime.
Ad-free pricing will be announced early in the year, so it’s likely to appear in the first few months. And because the price has been made public, customers can anticipate receiving letters from Amazon indicating this modification. and the precise time it will arrive.
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