Sky WOW Sports Subscription Gets Pricier: €9 Monthly Hike Hits New Users
Sky makes sports streaming much more expensive: the live sports subscription at WoW increases from 35.99 euros to 44.99 euros per month. The premium option for full HD streams is also affected by the price increase. The way out leads through the annual subscription or the termination.
Clear price adjustment at Sky Wow
The streaming provider Sky WoW has announced a significant price adjustment for his live sports offer. The monthly subscription can now be increased from 35.99 euros to 44.99 euros – an increase of 25 percent. At the same time, the price for WoW Premium increases from five to six euros per month. As the main reason for the price adjustment, the company mentions increased license costs, especially for Bundesliga transmission rights from the coming season.
The price increase is part of an industry -wide trend. Numerous streaming services have adapted their tariffs in recent months. Netflix has already increased its subscription prices several times, while Amazon (often) maintained the basic fee on Prime subscription, but introduced advertising. Users who want to continue to stream ad -frame must pay an additional 2.99 euros per month on Amazon.
Annual contract becomes more attractive
While the monthly subscription becomes significantly more expensive, the price for the Sky WoW annual subscription remains unchanged at 29.99 euros per month. This creates a significant price difference between the two subscription variants. Customers who choose the annual payment will save 15 euros per month compared to the flexible monthly subscription.
The strategy is apparently supposed to move customers to long -term ties and increase planning security for WoW. The price difference between monthly and annual subscription is particularly drastic. While the saving was around four euros per month, it is now a third of the monthly price. The spread is unusually high compared to other streaming providers.
Extended sports content planned
To justify the higher prices, Sky WoW also refers to an expansion of the sports offer. From the 2025/2026 season, all Friday games of the Bundesliga will be broadcast live and completely in addition to the previous Saturday games. The Sunday games are still reserved for them, but are available to WoW, at the end of the game, on demand.
In addition, WoW plans to take the NBA broadcast on the program for autumn 2025. The live sports package already includes all Sky sports content, including the packages Sky Bundesliga and Sky Sport. In addition to football, subscribers can follow Formula 1, tennis, ice hockey, golf and motorsport series such as MotoGP and Indycar Series.
Initial customers initially protected
The new prices initially only apply to new customers and existing customers whose contracts are extended after July 24, 2025. Current subscriptions are spared the price increase by the end of their minimum term. Sky informs affected customers by email about the upcoming changes. An important difference to classic Sky subscriptions remains: WoW does not offer ultra HD transmission.
Users have to be content with maximum full HD quality, while Sky customers can receive selected content in UHD resolution. With the price increase, however, WoW continues to approach the costs of traditional Sky packages without offering their technical advantages.
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