Apple once again continues to rank highly on Drucker’s Top-managed company list, the company rose from third to second best in the last year, and Microsoft retains the top position.
The Cupertino tech giant has consistently performed well in the ratings in the past several years; they took the top spot in 2018, second in 2017 and third in 2019. This year, Apple had also ranked highly in MBLM’s “brand intimacy,” study.
Drucker’s researchers examined nearly 900 companies this year, using 33 indicators of management effectiveness.
The main components that each company was rated on were as follows: customer satisfaction, employee engagement and development, innovation, social responsibility, and financial strength.
Microsoft reached the first place after a while, this is an impressive climb considering they were ranked seventh in 2017. Drucker researchers point out that Microsoft’s ability to invest and develop in cloud computing helped the company stand out this year.
According to a report, the coronavirus played a major role in who did well and who didn’t. Companies like Microsoft and Apple were considerably more prepared to handle the Coronavirus crisis — primarily by successfully allowing staff to work from home — than companies like Facebook and Amazon were. This was also due to the fact that Microsoft and Apple’s work could easily be handled by “Work From Home” rather than Amazon’s.
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