In the past few weeks, Apple has often appeared in the news for two reasons. The first is its tough stance on privacy issues, which has angered large Internet companies like Facebook and was briefly questioned due to the launch of AirTags; another hot topic is Epic Games’ monopoly accusations against the company, especially against Allegations of the monopoly of Apple App Store.
At this week’s Worldwide Developers Conference (WWDC), Apple will directly address one of these two issues, rather than addressing developers’ complaints about monopoly. Privacy is a very important topic for Apple, and it has been proven that privacy is indeed very profitable, especially in terms of brand loyalty. Controversial app tracking transparency policies for advertisers and advertising platforms are just the tip of the iceberg. According to Bloomberg News, Apple still has a lot to disclose in the next few days.
According to the reports, Apple will introduce a dashboard-like feature that allows users to drill down to see what data is being collected by third-party applications. Some people may notice that Apple’s first-party apps continue to receive special treatment. iOS and iPad OS will also have a new “status” feature that allows users to set what they are doing so that notifications will be handled in different ways whether the user is working, driving, or even sleeping.
In addition, the iPad will also introduce non-privacy features, which mainly revolve around widgets on the home screen. According to reports, the next iPadOS version will allow users to place these information gadgets anywhere on the screen, just like on Android. It is speculated that the iPad will also have better multitasking capabilities, which has changed drastically from the direction that the platform envisaged from the beginning.
Although the details are not yet clear, Bloomberg also said that Apple’s Messages will also receive some important updates. Considering that the information platform has recently been placed under the microscope, especially in terms of privacy, it is not surprising that Apple will use Messages as an information platform that users will always need or want. Of course, the premise is that you have an Apple device.
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