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Bringing banned accounts back to the platform will let Twitter earn millions of dollars

Elon Musk has brought some major variations to the platform that are considered a whole new age for the platform. Elon Musk has announced bringing back suspended accounts to the platform. However, as per some information, we have learned that Twitter is making millions of dollars from these suspended accounts.

The platform has undergone numerous changes since Elon Musk took over. In this period of change, Elon Musk has decided to bring back the people whose accounts were suspended. The people whose accounts were suspended included Gateway Pundit, Robert Malone, and Andrew Tate. This change, unlike all others, sparked a significant backlash on the platform.

Twitter will earn millions from previously banned accounts

As a positive step from the company, bringing back these accounts to the platform will provide a huge financial benefit to the platform. Advertising revenues are the company’s primary source of revenue. As a result, the more people engage with these major accounts, the more money will be earned from ad interactions.

As a result, larger accounts keep Twitter active. The Center for Countering Digital Hate (CCDH) has just released new research, which was obtained by Engadget. It claims that a small number of previously banned accounts are generating significant revenue for the website. The CCDH examined 10 of the most popular banned accounts and found that they generate nearly $19 million in revenue for the corporation annually.

It’s sad that these accounts were blocked despite having access to so much money for “posting vile content and hazardous conspiracies.” Once again, the firm has made a mistake because profiles like these caused such a stir on the network.

We all know that Elon Musk strongly believes in the right to free expression, so that is the main reason he brought them back. The extra cash, though, might just be the cherry on top. Musk is frantically working to increase Twitter’s corporate profitability. This involved making Twitter Blue more expensive, eliminating a large number of jobs, and taking other drastic actions.