E3 2023: ESA Confirms Plans for Offline Event Next Year
After E3 2020 was canceled due to the coronavirus pandemic, there was only one online event in 2021 and E3 2022 was even canceled altogether, there will be another face-to-face trade show in Los Angeles in 2023. The organizer Entertainment Software Association firmly believes in success.
E3 needs a revival
The Electronic Entertainment Expo actually had a problem before the pandemic started: the trade show lost importance every year; recently, many major publishers jumped out, including Microsoft, Sony, and Activision Blizzard.
Competitive, sometimes exclusive events provide a stronger focus and media attention away from the flow of news about the exhibition period and are often simply cheaper for the respective organizer. In addition, initiator Geoff Keighley’s Summer Game Fest filled the gap that had been created in 2020. Keighley has also been responsible for The Game Awards since 2014. This year the Summer Game Fest is entering its third round.
Nevertheless, the ESA now confirms to the Washington Post, who definitely want to hold an in-person E3 next year at the Los Angeles Convention Center – they are convinced of the success of the concept, also with a view to competitive events. The argument: after three years of digital presentations and live streams, a real trade show is something that many players long for. Purely online events such as the Summer Game Fest could of course not fulfill this wish.
We’re excited to be back in 2023 with both a digital and in-person event. And I think there’s room for a physical show; I think it’s important to have digital reach. Combining the two, I think there’s a crucial element of what we think E3 can offer. As much as we love these digital events, and as much as they want to reach people and we want that global reach, we also know that there’s a very strong desire for people to come together – to be able to connect face-to-face and see and talk to each other about what makes games so great. Stan Pierre-Lous, President and CEO of ESA
No Confirmed Date Yet
Nevertheless, in addition to an “excited” attendance show, in 2023 there should also be digital offerings as part of E3. However, the ESA has not yet given an exact date for the event. In the past, the association provided this at the end of an E3 show, usually in the second or third week of June. Only last year that was not the case – and at the beginning of this year, it was canceled altogether.
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