For years Google has enjoyed the top position in the Internet search business. However, the dominance of the tech giant Google is at stake given the emergence of conversational AI use by its rivals. With the arrival of ChatGPT, Microsoft was successful in grabbing the opportunity and incorporating its search engine with conversational AI. Now, Bing is equipped with GPT-4 which is more powerful than GPT-3. In fact, GPT-4 is considered to be the most advanced language model introduced by OpenAI.
In an attempt to Bing equipped with ChatGPT, Google introduced Bard. However, now things appear different. As some reports suggest that Google will soon introduce conversational AI to its search engine. Sundar Pichai, the CEO of Google states that he considers AI as an opportunity space. It is not a threat rather it is a new methodology that could be used to expand the search business.
Google search will soon receive ChatGPT-style conversational AI
The CEO of the company told The Wall Street Journal that search on the platform will soon be incorporated with conversational AI. In the future, users could ask Google their questions that will be answered by LLMs. Almost 93.4% of the global Internet search share is held by Google. Currently, ChatGPT is providing users with some perks that Google lacks. However, things could change when the search engine gets conversational AI.
Given the fact that Google collects data, the integration of conversational AI will definitely enhance the capabilities of Google’s search business. Although, Google tried and took the first step by introducing Bard. However, it lacks various capacities and features that are provided with ChatGPT. The CEO says that Bard will soon receive a more advanced language model.
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