There have been rumors for some time that Google’s streaming service Stadia has failed and that the group is considering terminating the platform. One report suggests that Stadia is nearly deserted. In the future, only technology should remain.
Although Stadia has many fans, the game streaming service is subscribed by relatively few users. According to a survey, only 13 percent of German respondents used the service in the past year. In contrast, PlayStation Plus and Now were used by 42 percent of respondents. Google hasn’t released any official figures for Stadia as of yet, so it’s unclear how many customers the service currently has. Game Streaming Infographic: Has Google’s Stadia Experiment Failed?
Since Stadia probably didn’t live up to the search engine group’s expectations, the end-user version of Business Insider has already been given a lower priority internally. This makes it highly unlikely that Google will continue to negotiate with publishers to offer new top titles on Stadia. Expenses should be kept as low as possible so that no exclusive titles are developed. Many managers would also have transferred to other departments.
Google may no longer operate the streaming service permanently. However, the technology will remain in use and will be marketed under the name “Google Stream”. Google apparently plans to target more business customers in the future and has started selling streaming technology as a white-label product. Customers of the US network operator AT&T already have the option to play the game “Batman: Arkham Knight” directly in their browser. While the service is provided by AT&T itself, Stadia technology is said to run in the background. Similar deals were recently struck with Peloton and Bungie.
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