In the past, we heard that Google would remove all third-party cookies from Chrome. These annoying third-party data collection prompts are found almost on every single website. And soon we wouldn’t be prompted with an option to “accept” or “reject” cookies
However, the most recent update from Google suggested that Chrome would be entirely free from third-[arty cookies by the ned of 2023. According to a source, this removal of cookies would be carried out in phases, which would take nearly three months to entirely get rid of the cookies from the browser. That would begin by the mid of 2023 and would be completed by the end of 2023.
In the meantime, the company wants to have a few “key technologies” in place by the end of next year. “Widely disabled FLoC”, which is an algorithm that allows ad selection without sharing individuals’ browsing behavior is one of those key technologies.
Google’s two-step plan for phasing out third-party cookies in Chrome includes:
- “Stage 1 (Starting late-2022): Once testing is complete and APIs are launched in Chrome, we will announce the start of stage 1. During stage 1, publishers and the advertising industry will have time to migrate their services. We expect this stage to last for nine months, and we will monitor adoption and feedback carefully before moving to stage 2.
- Stage 2 (Starting mid-2023): Chrome will phase out support for third-party cookies over a three-month period finishing in late 2023.”
Alexia is the author at Research Snipers covering all technology news including Google, Apple, Android, Xiaomi, Huawei, Samsung News, and More.