Google Will Stop Tracking Users via Cookies

Google announced that it would stop tracking users via cookies, which the company has been doing for a long time. And it also hinted that the search giant wouldn’t create an alternative to cookies to track.

That may sound like a moment of relief, but the company didn’t say anything about using first-party information. This information is collected directly from users when they land a website or services controlled by Google. The search engine only said to end third-party cookies.

Computer programmer Lou Montulli earlier invented cookies in 1994. Before cookies, there was no tracking system. So, if a user moved from one page to another, no one followed him/her.

Since its invention, cookies have opened the possibilities to know and remember users. And soon, they became the tool used for greater marketing purposes.

Talking about the recent reforms, David Temkin, a Google Executive said:

PEOPLE SHOULDN’T HAVE TO ACCEPT BEING TRACKED ACROSS THE WEB TO GET THE BENEFITS OF RELEVANT ADVERTISING. GOOGLE ANNOUNCED IT WOULD FIND ALTERNATIVES TO DIGITAL ANKLE BRACELETS, AND ADVERTISERS DON’T NEED TO TRACK INDIVIDUAL CONSUMERS ACROSS THE WEB TO GET THE PERFORMANCE BENEFITS OF DIGITAL ADVERTISING

According to some researchers, “THE END OF COOKIES DOES NOT MEAN THE END OF WEB-TRACKING.” The search giant would have some alternated ways to keep tracking users but not with external forces.