The smartphone market is expanding and changing all the time. Every year, almost all of the world’s leading phone manufacturers introduce new models. Many people are fixated on this cycle and replace their phones once a year. Surprisingly, though, fresh research indicates that Apple consumers are not updating as frequently each year.
This is unexpected news in a world where everyone is competing to have the finest camera or sharpest display. Everyone agrees that Apple products are a more upscale choice. Last year, even Apple’s most affordable device, the iPhone SE, debuted with a suggested retail price of more than $400.
This would imply that people who own iPhones are typically wealthier and more likely to upgrade annually. There are several reasons why this isn’t the case.
Brand loyalty and software support
Apple’s user base is extremely dedicated. People seldom ever want to leave the Apple environment, sometimes known as Apple’s walled garden, once they’re inside. It is dependable, quick, and convenient.
Apple’s phone software is very well supported. An astounding seven years of software support and updates are promised with new iPhones. No other product on the market can compare to that, not even Google’s current attempt, which will begin with the Pixel 8 series. These iPhone owners are discouraged by yearly upgrades because they believe Apple will keep their gadgets current.
Apple frequently produces incredibly robust phones. Of course, there is also the cost. If a pro-model iPhone has a lot of storage, it can get quite expensive very soon. When the following generation of technology only brings slight modifications, most individuals are hesitant to spend the money on an upgrade.
Older iPhones still have a great resale value, and Apple also has fantastic trade-in options. This guarantees Apple customers that they have the financial means to hold off on getting the newest iPhone.
10% users upgraded their iPhone
Just 10% of iPhone customers surveyed by Consumer Intelligence Research Partners (CIRP) upgraded in less than a year. Furthermore, in September, iOS purchases made up only 39% of total revenues.
In contrast, less than a year after their previous purchase, 23% of Android users polled had upgraded their phones. The CIRP notes that several Android phone releases occur annually from manufacturers. This variety of choices probably has a significant impact on the frequency of upgrades as well.
The frequent sales of Android phones are another important consideration. However, iPhones hardly ever do. Apple is adamant about never making a deal on its goods. Given the iPhone’s strong ecosystem, superior software support, and high price, it should come as no surprise that users can hold on a little bit more.
I’m a communication enthusiast and junior editor-reporter at Research Snipers, I have completed a degree in Mass Communication but am very enthusiastic about new technology, games, and mobile devices. I have the main interest in Technology and games.