Yesterday was an important day for Microsoft. Because there was an important EU hearing on the Activision Blizzard take over and it was announced that an agreement had been reached with Nintendo. Not only that: A deal on cloud gaming was also agreed upon with Nvidia.
Nintendo will get games from Activision Blizzard for the next ten years, and Nvidia will also be able to access the publisher’s titles during this period – at least if Microsoft is allowed to take over them as planned as VGC reported. Specifically, the agreement with Nvidia is about cloud streaming via GeForce Now, so games can also be used on devices that do not actually have powerful hardware.
“Xbox continues to strive to give people more choice and find ways to expand the way they play,” said Phil Spencer, CEO of Microsoft Gaming. “This partnership will help expand Nvidia’s catalog of titles to include games like Call of Duty to expand and give developers more opportunities to offer streaming games.”
Of course, Nvidia also had a lot of kind words about it: “Through this partnership, more of the world’s most popular titles will be available with just one click from the cloud and will be played by millions of gamers,” said Jeff Fisher, Senior VP for GeForce Nvidia.
With yesterday’s two deals, Microsoft directly addressed two points that the British competition authority declared problematic: basic CoD availability for other platforms and Microsoft’s cloud dominance.
With this, Microsoft is certainly taking another important step in the direction of the takeover and the pressure on Sony is likely to increase further. Because the Japanese electronics giant is finding it increasingly difficult to explain why an Activision Blizzard takeover would have a negative impact on competition – if other competitors are willing to compromise, but you are not.
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