Netflix is surprisingly planning to open its own stores – at least, such plans have now leaked out. We’ve taken a look at exactly how far the plans are and what’s to come.
Netflix is not simply planning a copy of Blockbuster for digital content, but rather a kind of streaming Hard Rock Café with Disney Land influences. This is reported by the online magazine Bloomberg, citing insider information.
Netflix is planning to open new brick-and-mortar stores in 2025 that will offer an all-round experience. It is said that customers will be able to buy various goods there, such as fan merchandise, eat in themed restaurants, watch live entertainment and take part in immersive experiences based on well-known Netflix hits.
The first two locations will open in the United States, according to Bloomberg. If all goes well, the streaming platform plans to then roll out the concept worldwide.
“We saw how much fans love being immersed in the world of our movies and TV shows, and we’ve put a lot of thought into how we can take that to the next level,” Josh Simon, Netflix’s vice president of consumer products, told Bloomberg, confirming the rumors.
The stores, called “Netflix House,” won’t be the company’s first foray into the world of retail. Netflix already sells goods in its online store and has experimented with pop-up shops and experiences in select cities.
In early 2024, Los Angeles launched a pop-up restaurant called Netflix Bites, serving dishes created by celebrity chefs who have appeared in Netflix series.
The event “The Queen’s Ball: A Bridgerton Experience”, where visitors can take part in balls where pop hits are covered with violin, is already taking place in several cities. For theater lovers, the premiere of a stage show based on “Stranger Things” is also planned for November in London. Netflix House will now be the streaming platform’s first attempt to create permanent locations for these ideas.
However, many details about when and where the Netflix House locations will open are still unknown – the plans are still in the evaluation phase.
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