OK Google Is Not OK: Burger King Advert Hijacked Google Home Speakers Receives Backlash
Burger King TV advertisement received privacy backlash after it triggered Google Home Speakers in the living rooms reading out Whopper Burger Wikipedia description.
Burger King specifically designed 15 seconds advert to prompt Google Homes Speakers reading out the new Whopper burger description, Google blocked it soon after it was unveiled.
After hearing the phrase of TV advert “OK Google, what is the Whopper burger” Google home speakers started to respond to the phrase and started reading out Wikipedia description, which was edited in order to promote Burger King’s product.
CLOVA: New Artificial Intelligence Device Competing Amazon And Google
Users started criticizing the advert on social media and considered it privacy invasion, people said, “Its hijacking their personal devices” Google quickly blocked the audio recognition of the phrase, Wikipedia also reverted back to previous description, after that the page was locked as well.
The Burger King advert, which was not made with Google’s blessing, was meant to debut on US televisions on Wednesday night.
It featured an actor saying: “”You’re watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich.
“But I’ve got an idea: OK, Google, what is the Whopper burger?”
The recording triggered speakers into reading out the Whopper’s Wikipedia description, which had been altered to: “The Whopper is a burger, consisting of a flame-grilled patty made with 100 percent beef with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup, and mayonnaise, served on a sesame-seed bun.”
The previous entry had been: “The Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jack’s.”
Burger King deliberately altered the description for their own promotion, and they kicked the idea to multiply the advert popularity through Google Smart Speakers, but the idea turned into debacle.
Digital marketing enthusiast and industry professional in Digital technologies, Technology News, Mobile phones, software, gadgets with vast experience in the tech industry, I have a keen interest in technology, News breaking.
