Sapphire is one of the leading clothing brands in Pakistan. Whenever there is a sale in Sapphire people get crazy. There is a rush in stores and traffic increases online. Sapphire introduces in-store and online sale after every season.
This season Sapphire introduced sale from 28th June to 1st July. People prefer choosing Sapphire clothes online during sale period as shopping in-store gets difficult with so much rush & anarchy.
— Zulqarnain (@nainsatti) June 28, 2018
So as people logged online to Sapphire’s website at around 12:00 am on 28th June within 3 to 4 minutes everything was sold out. It was weird and just outrageous? How is it possible that you offer sale for 5 days and it doesn’t even last 5 minutes. Items started appearing unavailable and people reacted on social media.
We will share some comments and tweets here.
“Guys Sapphire sale is so shit.”
Guys Sapphire sale is so shit.
— Hira. (@HeeriPeeri) June 28, 2018
“Didn’t find anything in sapphire online sale. All sold out just after 10 efing mins. Ya guys feel me?”
Didn't find anything in sapphire online sale. All sold out just after 10 efing mins. Ya guys feel me?
— ✨ (@sparkless254) June 27, 2018
“Why do these people even make sapphire sale worth going It is so bad”
“ONLY DUPATTAS LEFT”
ONLY DUPATTAS LEFT 😂
— WEARTHEDAMNMASK (@rabeyo_) June 28, 2018
“Sapphire’s sale just started few minutes ago and everything’s already sold out. cheaters.”
Sapphire’s sale just started few minutes ago and everything’s already sold out 👏🏻 cheaters
— ak (@Anoshae_) June 27, 2018
— Oh, Lady Mania! (@OhLadyMania) June 28, 2018
These people are extremely angry as they added things in cart online and when they checked out, the cart was empty as everything was sold out.
People started commenting to Boycott Sapphire.
Whether it was a technical glitch or just a marketing strategy, people were not happy. Sapphire needs to do better than this to gain public attention.
Media coordinator and junior editor at Research Snipers RS-NEWS, I studied mass communication and interested technology business, I have 3 years experience in the media industry.