Samsung and Activision Blizzard are collaborating to promote games and gear

Activision Blizzard EMEA and Samsung Electronics are collaborating on a marketing campaign named “Embrace Your Game.” It will use the well-known titles from Activision Blizzard to advertise Samsung’s line of gaming devices, which includes smartphones, TVs, and monitors.

A multi-channel, multi-product marketing campaign spanning 44 countries will be fueled by the partnership. Alongside the Embrace Your Game Campaign, Samsung has launched its Gamer Training Program, designed to help players of all stripes advance their gaming abilities. Pro gamers’ and content producers’ advice, video workshops and tutorials, product suggestions, interactive training sessions, and more can all be found on Samsung’s redesigned Game Portal website.

Samsung devices and Activision Blizzard games combine

Samsung will promote the campaign across all digital platforms in Europe and feature games from Activision Blizzard, such as Overwatch 2 and Crash Team Rumble, Overwatch 2, Diablo Immortal, and World of Warcraft, for the purpose of promoting its TVs, gaming monitors, and Galaxy phones.

“The gaming world is evolving,” stated Samsung Europe’s chief marketing officer. From amateur to expert gamers, we at Samsung aim to help them all. All kinds of players can fully immerse themselves in their video games, whether at home or elsewhere, thanks to Embrace Your Game.

This announcement follows reports that Bobby Kotick, the CEO of Activision Blizzard, will be departing the firm at the end of the month. Best known for games like Call of Duty, Diablo, and World of Warcraft, the publisher of video games was purchased by Microsoft in October for a total of $68.7 billion.