Sana Safinaz Racist Campaign Receives Criticism
Sana Safinaz is one of the leading clothing brands of Pakistan. Recently it has received immense backlash on social media for allegedly starting a racist campaign.
Recently Sana Safinaz introduced their 2018 Spring Summer collection.
People on Twitter felt it was a racist campaign.
Let us see what the users wrote.
“Sana safinaz a large pakistani clothing brand using native africans and their culture as props. yall still want to tell me the deep rooted racism in pakistan is not there? try again”
https://twitter.com/sosunm/status/971535020056756225
Nida Kirmani wrote, “#SanaSafinaz learned nothing from their infamous ‘coolie’ ad campaign a few years ago. Now they’re at it again appropriating African culture and using black people as props. Apparently #racism sells! @sanasafinazoff”
#SanaSafinaz learned nothing from their infamous 'coolie' ad campaign a few years ago. Now they're at it again appropriating African culture and using black people as props. Apparently #racism sells! @sanasafinazoff pic.twitter.com/UDofKaWsiz
— Nida Kirmani (@NidaKirmani) March 7, 2018
This one is really angry saying, “let’s talk about the regressive, racist, downright offensive sana safinaz shoot. it’s 2018 & they think it’s okay to use black figures as accessories and exploit black culture as a means to sell overpriced lawn?”
let’s talk about the regressive, racist, downright offensive sana safinaz shoot. it’s 2018 & they think it’s okay to use black figures as accessories and exploit black culture as a means to sell overpriced lawn?
matlub koi sharam hoti hai koi hayah hoti hai.#sanasafinaz pic.twitter.com/pafXJA8O5r— h (@HaadeaP) March 8, 2018
There are those who want to boycott the brand saying, “Sana Safinaz is straight up trash. #Boycott There is no excuse in this day and age to be this ignorant, offensive and insensitive.”
Sana Safinaz is straight up trash. #Boycott
There is no excuse in this day and age to be this ignorant, offensive and insensitive. https://t.co/ISCNO3bVPN
— Imaan Zainab Mazari-Hazir (@ImaanZHazir) March 7, 2018
Nabeha Latif wrote, ” Hey #SanaSafinaz, It’s not cool to use black slaves concept to promote your lawn. What were you thinking? This is culturally offensive.”
Also read: Top clothing brands in Pakistan
Hey #SanaSafinaz,
It's not cool to use black slaves concept to promote your lawn. What were you thinking? This is culturally offensive. pic.twitter.com/1B2eTF89bx
— Nabeha (@Nabehal) March 8, 2018
Heena Khaled said, “#SanaSafinaz using African culture as subservient props for a shoot is exactly why I’m not buying their lawn this time! This isn’t the first time this brand decided to appropriate a group of people who are often referred as disadvantaged #BoycottSanaSafinaz @sanasafinazoff”
#SanaSafinaz using African culture as subservient props for a shoot is exactly why I'm not buying their lawn this time! This isn't the first time this brand decided to appropriate a group of people who are often referred as disadvantaged #BoycottSanaSafinaz @sanasafinazoff https://t.co/Vpkl0wvwq2
— Heena Khaled (@HeenaKhaled) March 8, 2018
Soha wrote, “Ah, the season of lawn is here. Brand overcharging for their bloody names – repetition of designs again and oh, let’s not ignore Sana Safinaz stooping to another level by depicting racism in their photoshoot. Creativity level? Z E R O.”
Ah, the season of lawn is here. Brand overcharging for their bloody names – repetition of designs again and oh, let's not ignore Sana Safinaz stooping to another level by depicting racism in their photoshoot.
Creativity level? Z E R O.— soha (@SohaTazz) March 8, 2018
Before this Sana Safinaz came under fire before in 2012 with their infamous coolie shoot.
Media coordinator and junior editor at Research Snipers RS-NEWS, I studied mass communication and interested technology business, I have 3 years experience in the media industry.
