SEO Mistakes To Avoid With a New Site

SEO is essential for any website, whether it’s new or established. However, there are a few common SEO mistakes that can be easily avoided with a little bit of knowledge and planning. In this post, we’ll go over the most common SEO mistakes to avoid when launching a new website. So, if you’re in the process of building a new site, make sure to read on!

Having No Backlink Strategy

One of the biggest mistakes that any website can make is not having a backlink strategy, and this is even more important when it comes to launching a new website. What are backlinks? Backlinks are essentially links that are on other websites that point back to your website, and they are incredibly important for raising the authority of your site.

Many people are also under the impression that having too many backlinks when launching a website could be detrimental, which is something that Cozab, a digital marketing company, takes a look at in more detail. However, there doesn’t seem to be evidence to suggest that building too quickly is bad. The most important rule to follow when gaining links is to always gain high-quality links, preferably from sites with a higher domain ranking and authority than yours.

Focusing on Design Over Function

Another very common mistake that a lot of people make when launching their new website is focusing on design over function. While it is true that having a site that looks great is very important, the design of the site should never take precedence over the function of the site. This is seen very often when sites design a one-page site without understanding how detrimental it is to search engine optimization.

It is far more important to take user experience and expandability into consideration when designing your website. For example, you should draw up the site’s architecture on paper before even beginning with the design; this is because you need to be able to build on the site without it becoming a mess, which can quickly happen if you focus on the design rather than function.

Assuming SEO Is Once-Off

Of all the SEO mistakes that you should avoid with your new website, assuming that search engine optimization is a once-off thing is probably the most important. Why do people assume this to be true? because they notice an improvement when performing SEO and assume that this will continue to be the case.

However, other websites and companies are continuously performing search engine optimization and search engines themselves are constantly evolving and changing, which means that SEO practices will change too. If you think SEO is a one-time thing, you will lose your ranking to a site that is constantly performing SEO. Another big mistake that many new websites make is assuming that there is something called “instant SEO” or believing in instant results when performing search engine optimization.

Not Linking Internally

When many people think of search engine optimization, they think of building links, gaining backlinks on other websites, creating content, and potential advertising. However, something that many people always forget about is internal linking, and how important it is. If you are not sure what internal links are, they are links on your website that direct visitors to other pages on your website.

At first, you might not understand the significance of internal links. However, they are incredibly important since they are one of the most things that can help you improve the stickiness of your site. Remember, the longer you get visitors to stick around, the more search engines will assume you have great content, which can only be good for your rankings.

Not Creating Content for Search Intent

Finally, when you are launching your new site, you should not make the mistake of not creating content for search intent. What is search intent? Search intent refers to the reason why people are searching for something, to begin with; everyone has a reason for using a search engine. The most common forms of search intent include;

Transactional intent
Navigational intent
Commercial investigation
Informational intent

As such, when creating content, you need to create it with the user’s search intent in mind. If you are an SEO website, creating content for cars or sports will not gain you any traffic, and search engines won’t be able to really identify what type of website you are.